Sunday, May 3, 2009

What are the benefits of a web based survey verses a paper based survey?

Those types of surveys serve different purposes.





Web based surveys are mainly for website visitors (via popups like Yahoo, or text link on websites) or email recipients (as these surveys can be sent out via email). A paper based survey is mainly for surveys that needs household sampling or one-to-one interaction between the market researcher and the respondent





The main advantage of web based surveys particularly through services such as WebMonkey.com http://www.webmonkey.com is that data collection and analysis (except for qualitative responses) can be instantaneous. You don't have to have a team who will tabulate the results like paper survey, but the results are immediately tabulated for you.





Hence you get quicker response time with web based surveys as against paper based surveys

What are the benefits of a web based survey verses a paper based survey?
The benefits of a web based survey verses a paper based survey is like comparing a Porsche to a taxi cab.





The first one is exclusive and the other is reclusive.








I use this site to get some ideas:


http://www.Marketing-Strategies.info





All the best,





Marketing 2020
Reply:Web based are way cheaper, but often harder to pin down demographics.


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